Institutional Advancement

Institutional Advancement undertakes all fund-raising tasks for the University of Pittsburgh, as well as maintaining active involvement with alumni around the world. The impact of Institutional Advancement reaches beyond traditional development services to advance the University of Pittsburgh in coordination with the needs of the students and faculty of Pitt's many schools and programs. By seeking essential funds for the University's future from foundations, corporations, alumni, and friends, Institutional Advancement facilitates the University's objectives for the growth and enhancement of its educational resources.

Institutional Advancement's 140 staff members also promote and mobilize volunteer activities in support of fund-raising, coordinate alumni advocacy efforts, and guide other activities to sustain the University's mission. Organizations under the direction of Institutional Advancement include the Pitt Ambassadors, which is the University's major outreach effort to businesses in the region; the Associates Program of the Joseph M. Katz Graduate School of Business, which encourages dialogue between the business school and the corporate community through educational and social gatherings; and the Blue and Gold Society, comprised of outstanding student leaders who represent the University at alumni and community events.

In fiscal year 1996, advancement programs of the University raised $41,424,965 in contributions from private sources. Of this total, alumni gave $5,299,905 (12.8 percent), corporations gave $5,565,818 (13.4 percent), foundations gave $19,281,578 (46.6 percent), and non-alumni individuals, University trustees, and other groups and sources gave $11,277,664 (27.2 percent).

Through the Office of Alumni Relations and the University of Pittsburgh Alumni Association (founded in 1866), Institutional Advancement promotes mutually productive relationships between the University and its alumni, who number more than 172,000 and who reside in all 50 states, in U.S. territories, and in 119 foreign countries. Alumni Relations seeks to involve increasing numbers of alumni with the University by fostering their continued connection with Pitt after graduation. Institutional Advancement solicits guidance from University alumni and organizes alumni efforts to advance the University. The Alumni Association charters a growing number of Pitt alumni clubs, works to influence government offices to fund and nurture higher education, and assists the University in its efforts to attract and support high-caliber students. Alumni continue to be the main link between the University's past and its future.

The Office of University Relations provides the expertise to ensure that the University's external marketing communications materials advance the mission, image, and principles of the institution and support its fund-raising, recruitment, and constituency relations goals. University Relations provides liaison to market research services and application of research findings to the development of communications materials such as publications, videos, and radio spots. It is also responsible for the oversight of the institution's graphic identity system.

Chief among University Relations publications is Pitt Magazine, consistently judged one of the nation's top ten university magazines in recent years. University Relations also produces individual school magazines such as Managing, which is the magazine of The Joseph M. Katz Graduate School of Business, and the award-winning Ventures, the magazine of the College of Arts and Sciences. Approximately 500 promotional publications, used primarily for student recruitment, are produced each year as well, along with bulletins and tools for development and marketing.

Activities held in the Heinz Memorial Chapel are administered through Institutional Advancement. The Gothic chapel is famous for its magnificent stained glass windows. A focal point of campus life for students, faculty, staff, and alumni, the Chapel provides a place for worship services, concerts, lectures, memorial services, weddings, and individual reflection and meditation.

The Office of Special Events, also under Institutional Advancement, coordinates all University-wide special programs, bringing professional expertise to the many events held annually at the University.

Back to Fact Book Table of Contents

Office of Institutional Research
University of Pittsburgh Fact Book, September 1996